Visiting JO&JOE Budapest? Everything You need to know

A fresh new addition is coming to Budapest’s hospitality scene in late summer 2025 – and not just any, but JO&JOE Budapest! JO&JOE, one of Ennismore’s most relaxed yet stylish brands, has officially set foot in the Hungarian capital. Balancing between a hostel and a lifestyle hotel, this concept is not just accommodation, but a community experience – for all those who arrive with an open mind and leave inspired.

The brand’s goal is to redefine what travel means today: connection, creativity, and community, all in a stylish, sustainable environment. In our interview, we asked the brand’s representative about the concept of the new Budapest location, its target audience, and the future of the hostel market.

First, we asked Péter about the hostel and the brand

What should we know about the JO&JOE brand? How does it differ from other hostel or hotel operators?

JO&JOE is Ennismore’s only brand that blends the relaxed atmosphere of a hostel with the design and quality of a lifestyle hotel. It’s an Open House where strangers can easily become friends. There’s growing demand for places where travelers are welcomed by a genuine community. Our rooms primarily serve rest – life happens in the communal spaces, where everyone is welcomed openly and warmly.

Why did you choose Budapest as the next location, and why this specific site?

Budapest is youthful, creative, and vibrant – it fits the brand perfectly. We were looking for an area that combines local character, community life, and urban dynamism. A place where guests can instantly become part of the neighborhood’s buzz.

What is your main concept: is your target group more young travelers, digital nomads, or urban adventurers?

JO&JOE welcomes everyone – regardless of age. We’re looking for guests who seek more than just accommodation, who are in search of experiences, inspiration, and connections. The best stories at JO&JOE are born in the communal spaces. Come as you are – anyone who is open to the world and to others can find a place here.

There’s very little discussion in professional circles about hostels, yet they are an important part of Budapest tourism. What should a layperson know about the city’s hostel market?

After the classic backpacker era, today’s Budapest hostels are all about design, experiences, and community. Young travelers come for the experience – they’re not just looking for a bed, but for people and inspiration. JO&JOE takes this sense of community to an outstanding level.

JO&JOE Budapest – operations and offerings

What types of rooms and services are available to guests?

We offer a variety of room types – from shared dorms to private rooms – depending on guests’ needs. Rooms are comfortable, quiet, and secure. But real life happens in the communal spaces: this is where you meet people, get inspired, and relax.

Is there any special community space or shared activity that other Budapest accommodations don’t offer?

Our communal spaces are not just design elements, but lively, active meeting points. Nearly everything revolves around events. We plan daily activities, weekly parties, and larger monthly events.

How do you combine the style of a hostel with the comfort of a hotel?

We bring the freedom and informality of a hostel together with the style and guest experience of Ennismore’s lifestyle brands – design, digital solutions, and mindful operations in one place. It’s a space where you can both relax and be inspired.

Sustainability and community at JO&JOE Budapest

What role do local communities, artists, or service providers play in the hostel’s operations?

Every JO&JOE is rooted in its location – the brand’s core philosophy is to actively involve local artists, musicians, and communities. Our Budapest property will also be an open space where guests and the city meet. We don’t isolate ourselves – we connect.

Do you have any sustainability initiatives that the property represents or supports?

Yes, we strive for environmental responsibility at every level of operation. In the future, we also plan to obtain internationally recognized certifications – this is part of our long-term commitment. We believe that a modern accommodation provider has a responsibility towards its environment.

We also asked about events and the future

How do you plan to differentiate the guest experience from other hostels in Budapest?

We don’t just offer simple accommodation, but a genuine experience and community. Inspiring spaces, outstanding F&B, local connections – all delivered in an honest, authentic, and personalized way. Guests at other JO&JOE locations already feel that every moment with us is a real experience.

How do you see the situation and future of Budapest tourism in the coming years, especially from the perspective of young travelers?

Budapest remains an attractive, accessible, and diverse destination where there’s always something happening. Compared to other European capitals, Budapest is safe, friendly, and still offers great value for young travelers looking for community and experiences.

This is experience-based tourism!

The arrival of JO&JOE in Budapest sends a clear message: the hostel market is not a nostalgic backpacker memory, but one of the most exciting platforms for young, experience-driven tourism. The brand offers not just accommodation, but a kind of urban club – where travelers, locals, and creative energies come together. If this new direction proves successful, we may see more properties in the Hungarian market that put community experiences at the forefront. And who knows – perhaps in the future, guest nights will be measured not only in hours of sleep, but in experiences.